Bio

Lowie van der Grinten is a versatile photographer who began his career as a street photographer in the hip-hop scene, where his sharp eye for the moment and the raw energy of the streets quickly put him on the map.

Over the years, he has established himself in multiple disciplines, shooting album covers and concerts for both national and international top artists and creating powerful campaign images for the theater world.

However, what truly drives him is the pursuit of his own artistic vision. Constantly exploring new ways to express his creativity, he is forging his own unique path with his autonomous work.

My Journey

I’ve always been intrigued by the visual aspects of life, but it wasn’t until I bought my first camera that I realized photography was my thing. It was the first time I felt intrinsically motivated to dedicate all my time to something. My mindset shifted, and I immersed myself in photography—watching endless tutorials, studying late into the night, and refining my skills until I gained real confidence.

These skills proved invaluable when I landed an internship at 101Barz, the biggest Dutch hip-hop platform. They had never had a photographer before, so I thought, why not me? That opportunity led me to shoot some of the biggest names in Dutch hip-hop, helping me build my network while continuing to sharpen my craft.

I strive to create a relaxed, pressure-free environment where collaboration, experimentation, and pushing creative boundaries come naturally. My goal is always to go the extra mile, ensuring my clients and collaborators walk away with work that truly stands out.

Along the way, I earned a Master’s degree in ‘Entrepreneurship and Management in the Creative Industries’ from the University of Amsterdam (UvA), writing my thesis on drill music.

Today, I’m the in-house photographer at 101Barz, working closely with some of the most influential artists in the industry while continuing to evolve as both a photographer and artist. Over the past few years, I’ve had the privilege of working with nearly every major name in the Dutch hip-hop industry. But beyond commercial work, I’ve become increasingly invested in developing myself as an artist.

I collaborate with incredible talents across various industries, working on projects within the (inter)national hip-hop, theather, dance, queer, and urban communities, while also dedicating myself to my own artistic evolution. Hosting two exhibitions has only fueled my ambition to make an impact in the art world, and this is just the beginning!